Apple is reportedly working on developing its own micro-LED screen technology, which is similar to OLED but offers greater luminosity and faster responsiveness. The company has been working on the technology since 2018, but production difficulties and rising costs have delayed the project.
According to Bloomberg, Apple is aiming to launch its first micro-LED product in 2024 or 2025 with the Apple Watch. The connected watch would serve as a test for the technology before it’s potentially expanded to other products such as the iPhone and iPad. It’s also possible that Macs may switch to micro-LED in the future.
If this project comes to fruition, it would mean that Apple would no longer rely on partners such as Samsung Display and LG Display for its screens. This would have a significant impact on LG, as Apple represents 36% of the turnover for its screen division.
This move is in line with Apple’s strategy of taking control of the production of its devices. The company designs its own processors and recently acquired Intel’s modem division. It’s also said to be developing its own Wi-Fi and Bluetooth chips.
By having control over these elements, Apple can evolve at its own pace and not be dependent on the schedules of its partners. However, it will come at the cost of cutting ties with some of its biggest partners and potentially harming their business.