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M-TIBA & PharmAccess launch ‘Tunza Mama’ to help women access care throughout their pregnancy journey.

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Ruaraka Uhai Neema Hospital in partnership with digital platform M-TIBA and health organization PharmAccess have unveiled ‘Tunza Mama’: a discounted service that empowers women to access care throughout their pregnancy journey in a move expected to help improve maternal care.

Maternal care in East Africa remains weak compared to global standards. Out-of-pocket health payments are a major barrier to accessing healthcare, especially for those with lower incomes.

According to Angela Siteyi, Innovations Director PharmAccess: ‘’Sub-Saharan Africa alone accounts for around 70% of maternal deaths worldwide. We aim to expand Tunza Mama rapidly to empower women to access affordable and quality care during their pregnancy, without having to forego care due to costs. By using technology, we are able to connect the mother and health professionals for continuous engagement, timely interventions, better patient experiences and outcomes’’.

Through PharmAccess, the health facility has access to decision support tools that empower them to monitor, communicate, schedule visits and personalize the pregnancy experience for each individual mother.

Tunza Mama service encourages women to come for antenatal care early in their pregnancy. It also supports them to visit the facility more frequently, by making services cheaper the more times the mother comes for check-ups.

The service, which runs on the M-TIBA mobile platform, was today launched and pioneered at Ruaraka Uhai Neema Hospital in Nairobi. Tunza Mama will be scaled to other health providers in Kenya gradually, over the course of this year.

‘’Mobile technology has the potential to improve the health outcomes for mothers and their babies’’, says Moses Kuria, Managing Director M-TIBA. ‘’The M-TIBA platform connects facilities and patients and facilitates payments in an efficient manner. In that way, mothers can access the care they need at an affordable cost. Moreover, with Tunza Mama, mothers know upfront what they can expect in terms of costs and services, giving them peace of mind during their pregnancy, as well as after their baby is born’’.

Tunza Mama covers mothers from the first check-up to delivery and immunization, until the baby reaches two years of age. With the service, PharmAccess and M-TIBA hope to increase the number of expectant mothers accessing pregnancy care at Ruaraka Uhai Neema Hospital.

Dr George Kiere, ObsGyn at Ruaraka Uhai Neema Hospital: “To identify any potential risks for mothers and babies, early and regular check-ups are essential. We see that mothers miss check-ups because of financial challenges. The Tunza Mama package enables both quality and quantity of care. It lowers the overall cost of care and most importantly: it reduces the risks for pregnancy-related complications for mothers and babies.”

PharmAccess aims to make inclusive health markets work in sub-Saharan Africa. PharmAccess focuses on the root causes that hamper health care financing and investments towards equitable and quality health care in sub-Saharan Africa. Working as an innovator and catalyst for pragmatic solutions that can be adopted, adapted, and scaled by partners.

Through public-private partnerships, PharmAccess focusses on; promoting basic health insurance plans and other innovative demand-side financing options to protect people from financial hardship; introducing quality standards and improvement methodologies for health care providers to increase transparency and stimulate efficiencies; facilitating and stimulating loans, business support, and investments for private health care providers, and innovating value-based health care solutions and financing, using data to empower health care consumers, patients, doctors and financiers alike.

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