Venture for Africa, a talent community and leading source for top tech startup hires has opened application for its second bootcamp offering. The Go-To-Market program is the latest installation in the growing VFA Bootcamp Series, following the success of the inaugural Fintech Product Management program which is currently in its second cohort.
For startups seeking fast growth, a skilled and agile revenue and business-facing team is crucial for success. Whether launching new products and services or looking to penetrate new markets, it is essential to have the right team in place to deliver the best results as a business scales.
VFA Co-Founder, Thea Sokolowski, says “The skills covered in the Go-To-Market Bootcamp are essential for core team members within any business looking to launch or scale in African markets. Since launching our Product Bootcamp last year, we’ve seen high demand for a similar offering in this space, and we’re excited to bring it to life, led by experienced talent from some of the best-known tech businesses globally.”
The 10-week Go-To-Market Bootcamp is designed to transform participants into growth assets, with a deeper understanding of core functions and skills needed across the revenue side of the business. The program covers a wide range of topics such as conducting market and customer research, examining the competitive landscape, brand messaging and positioning, product/service pricing and adaptation, developing launch marketing strategies, building partnerships, developing a sales pipeline and much more. Participants will be able to incorporate learnings from multiple disciplines into their own specialties.
Each week, participants will attend online masterclasses facilitated by seasoned industry experts relevant to each topic, and will be assigned readings, assignments and real-world field work. Engaging content, practical use cases and stimulating deliverables will be explored to hone in on all the skills necessary for go-to-market.
The program will be open to individuals already working in their chosen field, as well as those hoping to enter the space. Ideal participants include:
Those with strong strategic and operational skills looking to gain more experience working in growth and revenue teams.
Mid-level individuals with deeper experience working in marketing, sales, product, finance and/or legal roles at an African tech startup who are looking to advance into more senior positions.
VFA Co-Founder, Thea Sokolowski, says “The skills covered in the Go-To-Market Bootcamp are essential for core team members.At the conclusion of the bootcamp, VFA will leverage its rich network to place participants who prove to be great candidates for mid-level and senior roles in growth and expansion at leading startups that are looking to hire.