STARZPLAY, the subscription video-on-demand services, has partnered with TPAY, the payments provider in the Middle East, Turkey, and Africa (META) to enable STARZPLAY to accept subscription payments .
This partnership is aimed at allowing customers to make their subscription payments using their mobile phone numbers, to access STARZPLAY’s premium sports and entertainment content.
Işık Uman, TPAY Group CEO, commented: “Partnering with STARZPLAY strengthens our position as the region’s preferred payment processing partner of choice for merchants, especially those in the streaming vertical and beyond. We are proud to have built a platform that can eliminate all the complexity of cross-border settlement. We also provide faster payment cycles, compliance, and risk management, allowing our partners to remain focused on growing their business in the region.”
With an initial focus on expanding its presence in the MENA region, TPAY will enable STARZPLAY to accept subscription payments from 9 million viewers via Direct Carrier Billing (DCB).
The partnership will commence with Orange Tunisia, followed by Sudatel Sudan and Chinguitel Mauritania, with plans to expand across more countries in the region.
Raghida Abou-Fadel, Senior VP of Sales & Business Development at STARZPLAY, said: “We are excited to announce our partnership with TPAY which will enable us to instantly deliver our premium content to all entertainment and sports fans across the MENA region. By teaming up with TPAY, we can ensure a seamless and secure payment experience for our customers while continuing to expand our footprint in the region.”
The Middle East Media and Entertainment industry is expected to grow at a CAGR of 9.4% during the forecast period, 2023-2028. The market size is predicted to grow from USD 39,05 billion in 2023 to USD 61,2 billion by 2028. The industry has been one of the first business sectors to steer digital disruption, and its transformation is far from over. STARZPLAY will continue to strengthen the industry with a focus on expanding its presence in the region by diversifying its offerings to include premium sports coverage (football, basketball, boxing, and more).
TPAY is the leader in payments in the Middle East, Africa, and Turkey (META). TPAY provides a full service, end-to-end solution that makes it easy for merchants – to access and accept payments from consumers in more than 30 countries in the region.
TPAY’s technology is used by regional digital merchants and international brands including Google, Huawei, MBC, Tencent, Anghami, Marvel, beIN, and others, to access and accept payments from consumers across the Middle East, Turkey, and Africa.
TPAY is headquartered in the UAE and its services are currently used by over 28 million monthly active users. The company shareholders include Helios Investment Partners, the leading Africa-focused private investment firm, and A15, the Middle East’s leading tech-focused VC fund.