Thursday, April 18, 2024
No menu items!
Ad

Top 5 This Week

bama cap

Related Posts

OPPO Reno10 Series 5G Sets A New Benchmark For Professional Smartphone Portrait Photography

OPPO Reno10 Series 5G is setting a new benchmark for professional smartphone portrait photography with its state of the art camera system.

The OPPO Reno 10 5G comes with a large 64MP 1/2-inch sensor on its Main Camera, a 32MP Telephoto Portrait Camera and an 8MP IMX355 112° ultra-wide camera. For captivating selfies, the devices have a 32MP ultra-clear camera while the OPPO Reno10 Pro 5G comes with a triple camera setup, a 50MP ultra-clear main camera, industry-first 32MP telephoto portrait camera with 2X optical zoom, and the 8MP ultra wide-angle camera, offering a 112° field of view. For the front camera, the Reno10 Pro features a 32MP selfie camera supporting autofocus delivering detailed self-portraits in any lighting condition.

According to Fredrique Achieng PR Manager OPPO Kenya,“Through never-ending exploration of what makes a good image, and constant benchmarking of its technology against professional camera standards, OPPO continues to evolve its camera offerings to create the most professional experience on a smartphone.”

- Ad -

“This has given OPPO the opportunity to analyze what separates a contemporary Instagram-worthy photo from a true masterpiece that transcends both time and cultures. On the latest Reno10 series, OPPO continues to narrow the gap between smartphone cameras and high-end DSLRs with end-to-end improvements that put professional masterpieces in the hands of everyone,” she added.

OPPO has also uncovered a series of insights that have led to the creation of its own timeless photography aesthetic — one which revolves around capturing the true relationship between light and shadow to the same standard as a professional camera.

- Ad-

This aesthetic takes on a new form with the latest OPPO Reno10 series.

Setting a new standard for professional portrait photography on smartphone

- Ad -

The rapid increase in available computational power on smartphones in recent years has led many smartphone brands to introduce so-called image ‘optimization’ or ‘beautification’ effects designed to help make the subject stand out by boosting their brightness and reducing brightness in the background. Although this aggressive computational approach can create brighter, more eye-catching images that suit today’s mainstream aesthetics, any detailed inspection of these images makes it clear that they are far from photographic masterpieces.

In order to create timeless masterpieces not bound to one particular style or era, OPPO started by trying to answer the question of how computational photography can work to help users capture the beauty of the real world. Looking back over the evolution of photography, OPPO found that this desire to capture the beauty of the real world is an innate human instinct that has remained true regardless of how camera technology has developed. Likewise, traditional photography has always been appealing and admired as a creative pursuit despite such big advances in digital photography. Although traditional photography requires the use of complicated equipment and a considerable amount of training and experience, the art form still appeals to many people who are willing to spend hours in the darkroom or in front of an SLR to capture real life beauty in their photos. The time and effort spent by these people gives them a deep understanding of photography and aesthetics — knowledge and experience that OPPO believes is exactly what today’s computational photography needs. Its aim is to combine this knowledge with smart computational photography techniques to build an imaging system capable of reproducing the ultra-realistic interconnection between light and shadow, space, and true-to-life colors.

With a team of over 1,000 dedicated imaging specialists and an annual investment of more than US$156 million (approximately 22 Billion Ksh), OPPO is sparing no effort when images with clear details, natural colors, and ultra-realistic light and shadow effects.

Putting professional masterpieces in the hands of everyone

As part of its ongoing commitment to creating a professional and inclusive portrait shooting experience on the Reno series, OPPO is introducing a new long-term project starting with the Reno10 series. This Portrait Expert Project will draw on the expertise of a global Portrait Expert Group of professional portrait photographers and take inspiration from their mastery of light and their multi-cultural perspectives to continuously optimize the underlying portrait technologies of the Reno series.

To champion this project OPPO Kenya has launched #100FacesofKenya campaign to celebrate the beauty of the country and encourage creators to capture and share their inspiring stories in exceptional ways, igniting a creative spark.

James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

Popular Articles