It focuses on three key “hooks”: technology, career, and culture. Here’s how Safaricom Hook works:
Technology Hook: This part of Safaricom Hook is designed to empower the youth with digital skills for a tech-oriented future. It includes initiatives like the Safaricom Digital Talent Programme and the Safaricom Engineering Community. The platform also partners with organizations like the Power Learn Project to empower African youth through software development. It seeks to facilitate smartphone access and provide value propositions like the “Make Your Own Bundle,” which gives users control over their data and voice spending, as well as offering loyalty rewards and delight offers.
Career Hook: The Career Hook is aimed at preparing the youth for both conventional and unconventional careers. It works with partners like Meta, Wowzi and Brighter Monday to provide digital training and guidance. This helps young individuals access the gig economy, and it also offers support for those pursuing traditional career paths.
Culture Hook: Safaricom Hook aims to enable Gen Z to pursue their passions in areas such as sports, content creation, and fashion. For sports, it offers initiatives like Safaricom Chapa Dimba and the Safaricom Athletics series. Content creators can use Baze to monetize their music and video content. In fashion, partnerships with organizations like Artfit mentor upcoming designers. Additionally, Safaricom Hook promotes a savings culture through M-PESA Go and the Mali wealth management platform.
Eligible customers aged 10 to 24 can join the platform via the Safaricom Hook app or by dialling *555#.
The platform is designed to provide resources, opportunities, and support to help young Kenyans fulfil their aspirations and thrive in an ever-evolving world, especially in the realm of technology, careers and culture.