Tunisian SaaS startup Winshot raises six-figure investment  to grow its business


Tunisian SaaS startup  Winshot,  has raised a six-figure investment from 216 Capital aimed to enhance operational  efficiency and elevate the overall in-store customer experience for brands, retail chains, and franchise leaders.  

Founded in 2022 by Walid Mzoughi, Alaa Mokrani, Amjed Bouhouch and Hela Gabsi, Winshot is a B2B software-as-a-service (SaaS) retail operations management startup that helps retail companies digitally connect, manage, and engage their deskless workforce.

Dhekra Khelifi, partner at 216 Capital, emphasises, “A fantastic team and a product that  addresses a real need in a promising market—these are the reasons why we invested in  Winshot. Our investment reflects our confidence in their potential and our commitment to  supporting their journey to success.”

Winshot has revolutionised the operational landscape for businesses spanning Europe,  Africa, and the Middle East. It tackles the intricate challenges of distribution networks by  focusing on two pivotal elements: Empowering Internal Frontline Teams by  fostering stronger connections, deeper  involvement, and heightened engagement among internal frontline teams operating both  in the field and at the retail store.This includes roles such as merchandisers, network  animators, store managers, store associates, and area and regional managers.

It also deals with Real-time Monitoring, utilising key performance indicators which ensures the seamless  application of processes and adherence to brand standards at every retail store within the  distribution network. 

The startup recently concluded a noteworthy funding round, with 216 Capital leading the  investment charge. These financial resources are earmarked for establishing high-caliber  marketing and sales teams, solidifying a robust market presence in both France and Tunisia.  As an active member of French Tech Marseille, Winshot is poised to leverage opportunities across ecosystems on both sides of the Mediterranean.