Tech magnate Mark Zuckerberg, the mastermind behind Meta, Facebook, and Instagram, continues to add intriguing chapters to his offbeat pursuits.
Over the years, we’ve witnessed his zealous embrace of diverse interests, ranging from running and jujitsu to raising cows. But not just any cows—Zuckerberg is elevating bovine luxury by treating them to a diet of dry fruits and beer, all in pursuit of creating the world’s premier beef. Where is this unique bovine haven? None other than the pristine landscapes of Hawaii, where Zuckerberg already boasts ownership of roughly half of Kauai Island.
Zuckerberg unveiled his newfound passion for bovine affairs in a recent Instagram post. The revelation? He’s tending to Wagyu and Angus cattle at Ko’olau Ranch on Kauai.
But it’s not just about tending to them; it’s about pampering them, as his goal is to produce some of the finest beef globally. The post features a snapshot of Zuckerberg beaming with a chunk of marbled beef—extravagantly seared and seemingly expensive—placed before him. And to ensure the beef attains peak excellence, Zuckerberg proudly declares that his cows indulge in macadamia meal, crafted from the pricy macadamia nuts, and locally brewed artisanal beer.
“Embarked on cattle farming at Ko’olau Ranch on Kauai, aiming to craft some of the world’s best beef. The cattle are Wagyu and Angus, and they’ll enjoy a diet of macadamia meal and beer grown and produced right here on the ranch,” Zuckerberg shared in his post.
Beef, an already contentious topic, gains further complexity given its environmental implications.
However, Zuckerberg assures the public of his commitment to responsible and ethical cow farming. “We want the whole process to be local and vertically integrated. Each cow eats 5,000–10,000 pounds of food each year, so that’s a lot of acres of macadamia trees. My daughters help plant the mac trees and take care of our different animals,” he wrote. “We’re still early in the journey, and it’s fun improving on it every season. Of all my projects, this is the most delicious.”
While some applaud Zuckerberg’s beefy venture, others criticise him.
Vegans, in particular, call him out, labelling him a hypocrite for claiming to care for his cattle while eventually bringing them to his dinner table. “That is a ridiculous waste of money, land, and resources,” one Instagram user commented.
Billionaires often pursue peculiar projects and hobbies, and Zuckerberg is no exception.
However, not all billionaires share the same interests. For instance, tech tycoon Bill Gates, renowned for his eco-conscious initiatives, veers in the opposite direction, championing lab-grown and now Wagyu meat. Gates advocates for wealthy nations to shift entirely to synthetic beef for positive climate change, stating in an MIT interview, “I think all rich countries should move to 100 percent synthetic beef. You can get used to the taste difference, and the claim is they will make it taste even better over time.”