Microsoft is boosting its AI might with two new offerings, the Copilot Pro and the corporate-focused Copilot for Microsoft 365, they both promise more AI features but for a monthly subscription.

The Copilot Pro, which rolls out today, cost the same with OpenAI’s ChatGPT Plus, which goes for $20 per month in return for access to the most cutting-edge features.

According to Microsoft, this Pro version is designed to function as a “single AI experience that runs across your devices, understanding your context on the web, on your PC, across your apps and soon on your phone.”

Copilot Pro will bring a ton of improvements over  the free version including “priority access” to OpenAI’s latest AI model GPT-4 Turbo even during peak usage times and the ability to toggle between different GPT models in a later update instead of being stuck to the free GPT 3.5.

For those who are into image generation, Copilot Pro offers better access to Microsoft’s AI Image Creator by distributing “100 boosts” per day. This means subscribers will receive priority access to generate 100 image-based requests, up from a mere 15 for free users.

On top of that, the Pro version lets users build custom Copilot GPTs focused on select topics. Microsoft plans on enabling this feature through an upcoming “Copilot GPT Builder” which is said to only need a “set of simple prompts,” to create a custom GPT.

As we wait for that update, Microsoft isn’t rest on its laurels; it’s already building its own GPTs focused on specific purposes such as fitness, travel, and cooking, and more. OpenAI, already launched its GPT Store last week which lets users try out custom GPTs made by others.

In addition to Copilot Pro, Microsoft also announced the corporate-focused Copilot for Microsoft 365. It can harness all kinds of corporate data including emails, meetings, documents, and chats but it costs more than the Pro.

“Customers can purchase between one and 299 seats for $30 per person per month,” Microsoft said. Users will also need to already be using Microsoft 365 Business Standard or Microsoft 365 Business Premium.