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Samsung Galaxy S24’s AI Features to be Powered by Baidu in China


Samsung Galaxy S24‘s AI features will reportedly by powered by Chinese search giant Baidu instead of Google as Samsung moves to consolidate its market positioning in China, where it only holds 2% market share in 2023.

Google’s Gemini Pro handles Samsung Galaxy S24’s AI features such translation, summarization and generation functions but in China, the features will be powered by “Ernie” Baidu’s AI model.

The head of Samsung’s mobile division, TM Roh told reporters last week that Samsung is working on products that fit the Chinese market.

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“We are making efforts to reach Chinese consumers with products that fit the China market, through software optimisation that fits the China market, and I think the results are coming out little by little.”

Samsung Galaxy S24 in China will include other features like its global models such as Circle to Search, Translate, Summarize among others. Google’s Gemini Pro is already used on the Pixel 8 Pro and powers new features like Summarize in the Recorder app and rolling out in Smart Reply in Gboard, starting with WhatsApp, Line and KakaoTalk and is also in its Search, Ads, Chrome and Duet AI. Gemini in Search is said to make Search Generative Experience (SGE) faster for users, with a 40% reduction in latency in English in the U.S., alongside improvements in quality.

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Ernie users in China will be able to circle to search, translate and summarise texts, as well as transcribe speech in multiple languages via the Note Assistant function as well as do real-time call translation, transcription helper, among others.

Google’s Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video and users can take advantage of summarization feature across Notes, Voice Recorder, and Keyboard. Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.

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Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date. With Imagen 2 on Vertex AI Samsung can bring safe and intuitive photo-editing capabilities into the users’ hands. These features can be found in Generative Edit2 in S24’s Gallery application.

“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud. “With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”

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James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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