OneOrder, the ordering solution for the hotel, restaurant, and catering (HoReCa) industries in Egypt, has raised $16 million in equity and debt in a Series A round to expand into the GCC region, beginning with the UAE.

The $16 million is led by previous investor Delivery Hero Ventures, with participation from Norrsken22 as well as Egypt-based Nclude and A15. This follows a $1 pre-Seed and $3 million seed round in February and December 2022, respectively. 

According to Tamer Amer, CEO at OneOrder, “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price-transparency, a lack of access to quality stock-keeping units (SKUs), high waste and storage costs, and limited financing to grow their businesses.”

OneOrder streamlines the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses through its web-based platform and mobile application. OneOrder provides customers with access to more SKUs with guaranteed quality at lower prices, as well as data and analytics for improved operations and financing for growth. They currently work with over 1370 customers.

OneOrder also streamlines associated financing and payments, and is integrated with ERP/POS systems. OneOrder has worked with the Commercial International Bank Egypt (CIB) to enable variable payments by direct debit – something that currently only banks and financial institutions can do in Egypt.

Brendon Blacker, Managing Partner at Delivery Hero Ventures, says, “We are honoured to lead OneOrder’s Series A round and grow our investment as the company revolutionises the HORECA supply chain in the MENA region. This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt.” 

Natalie Kolbe, General Partner at Norrsken22, says, “We are pleased to back OneOrder as our funds first investment into Egypt, as we believe it has the potential to revolutionise the HORECA supply chains across Africa and beyond. The team is led by exceptionally experienced operators, and we look forward to supporting them in opening up multiple new markets and becoming the full stack HORECA technology solution.”

The company plans to expand into the Gulf Cooperation Council region in autumn 2024, build up financing solutions for customers, including cards, and further develop the platform.