Grubtech, UAE-based foodtech startup GrubTech has raised $15 million as part of its Series B round, led by the VC arm of Jahez Group, with the participation of existing investors Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.
Grubtech was founded in 2019 to address the F&B sector’s gap in technology solutions for omnichannel operations. Its flagship solution, gOnline, provides users with a true unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems like POS, ERP, inventory, 3rd party logistics and loyalty solutions. Grubtech also has solutions to streamline in-store operations, fulfillment, and AI driven data analysis.
“Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data,” said Mohamed Al Fayed, Grubtech’s co-founder & CEO. “We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”
Grubtech’s customer base across 18 markets has evolved beyond F&B to include other quick commerce category leaders such as groceries and pharmacies. The company plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK.
Through Grubtech’s solutions, customers are able to increase sales volumes substantially across multiple channels while also improving fulfillment times and accessing an abundance of real time data accessible for operational and strategic decision making. After adopting Grubtech’s solutions, operators can easily double sales per square meter and improve the speed of service by 25% while saving on operating expenses and reducing waste.
Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer, said, “Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we’ve seen firsthand the value of Grubtech’s integration platform across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”
The company plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK.