Voice-activated devices and services have improved tenfold over the last few years, with offerings like Apple’s Siri and Amazon’s Alexa transitioning from novelties to household essentials. Businesses need to consider the fact that consumers are now relying on voice activation more than ever, and perhaps adjust their marketing strategies to align with them.
Some of the internet’s top promotion strategies are likely to still thrive, but voice search will add another way to reach potential customers.
Successful Promotions Campaigns Will Still Thrive
Some marketing strategies that have been successful in the online industry are still going to thrive, despite the rise of voice-activated devices. For instance, industries like online bingo have flourished through promotions, and this looks set to continue.
If you look through the numerous Paddy Power Bingo promotions, it’s clear that they act as a huge draw for players. People who join the site for the first time can get a deposit match bonus and free spins for slot games, while there are also daily cash prizes available for returning players. This is currently one of the best techniques to attract players in the online bingo sector, and it’s unlikely to change any time soon.
Even though voice search is on the rise, there will still be a huge section of online consumers who stick to traditional methods. Therefore, current forms of social media marketing and SEO will still exist. However, they are likely to be joined by new techniques to account for users of voice-activated devices.
SEO Strategies Need to be Adapted for Voice Search
According to a piece in WSI Digital Marketing, businesses need to adapt their SEO strategies to keep up with changing search habits. Because voice searches are typically longer than typed queries, businesses need to focus more on longtail keywords that reflect natural language usage. This means that a load of fresh market research will be required, and it would be useful for a company to gather a lot of data on how its target audience speaks.
Another thing to consider in the world of voice searches is to optimize for featured snippets. That’s because voice assistants like Siri will often read out these concise answers that are displayed at the top of search results. Therefore, structuring content to answer common questions clearly and concisely can increase the chances of being featured.
Voice Search Could be Used for Promotional Campaigns
There are many different methods to integrate voice search in promotional campaigns, with Getextra listing ways to do so. These include mobile optimization and harnessing structured data. The technology could lead to a rise in personalized promotions that make recommendations based on user preferences or their past behavior.
There could also be voice-activated adverts, which aim to engage users in a conversation. AI is crucial to this, as the algorithms can assess what the user’s intent is and make recommendations based on this.
The marketing landscape is constantly evolving, and it’s imperative that businesses keep up with emerging trends. Voice-activated services are growing in popularity, so it’s key to start adapting marketing strategies to them now.
