As technology becomes more advanced, brands are finding new ways to leverage it. One example that is changing the world of sales as we know it is the rise of powerful CDNs. CDNs are distributed servers that work in unison to deliver a live feed, or stream to users, irrespective of their geographical location. In the world of sales, this can be pivotal to ensuring a good user experience.
Engaging with Live Channels and Streams
Powerful CDNs allow companies like Apple and Samsung to stream product demonstrations, with the option to buy the product live during the event. This helps to provide an immersive, interactive environment while directly contributing to sales. It’s not just the sales sector that’s being bolstered by advanced CDN networks either. Netflix is embracing interactive features including live Q&A sessions during season premieres; during Bridgerton Season 3 Part 2, they hosted a virtual event that allowed people to react to outfits or submit questions to the cast. In live casino games, like Adventures Beyond Wonderland live, which combines virtual betting with a dynamic studio setting, CDNs ensure that all viewers, regardless of where they are in the world, can see the spinning wheel in real-time, without lag or delay. Even when thousands of people are connected, people can still place bets and interact with the host, ensuring a seamless and uninterrupted experience.
In the world of sales, CDNs can also be very beneficial, as product demonstrations and streamed flash sales often cater to thousands of online viewers, with sales made, and stock updated every second. Advanced CNDs help facilitate this, ensuring that people don’t miss out on a sale, due to lag from heavy traffic.
With live-streaming being adopted more and more within the sales sector, it’s evident that this is the key to success in 2025. In fact, according to McKinsey, conversion rates through live commerce are up to ten times higher than via more traditional methods.
Brands Who are Utilizing CDN Technology Successfully
Several brands are using content delivery networks to promote their latest releases. Fashion brands like Zara and ASOS have been incorporating more and more live-streaming events over the past year or so in an attempt to drive immediate sales. Software like OBS Studio is very useful here, as it provides powerful encoding to ensure quality broadcasts. Food businesses are also utilizing CDN and live-streaming in an attempt to make more sales. Blue Apron often hosts live cooking classes, where viewers can purchase the ingredients and meal kits displayed while watching the broadcast. Lastly, you have Peloton. They offer live-streamed classes to people who subscribe, promoting exclusive equipment or sales offers to try and get people to purchase more. They utilize advanced CDN networks to ensure a fluid experience, as people work out in real time with the fitness instructor.
With so many brands successfully using CDN technology, in combination with studio-quality microphones and cameras, there’s never been a better time to begin embracing live-streaming. The power of CDNs extends beyond entertainment and product launches too, as it is also becoming a powerful way for brands to connect with their customer base. With advanced CDN networks now able to handle millions of people from across the world, it’s becoming an essential tool for global businesses that need to target a huge customer base.
