Airtel Kenya has launched a new free data campaign dubbed “GB kwa GB” targeting new smartphone users joining the network, after previously announcing ‘Internet Mashinani’ where it subsidized the prices of its 4G Home Broadband devices and pocket Mi-Fi.
Airtel later launched eSIM, VoLTE technology and the 5G network and has embarked on the biggest network expansion in the history of its operations while also launching their Home Unlimited 5G data packages. The GB kwa GB incentive is yet another offer to drive digital inclusion.
Key features of the GB kwa GB campaign includes FREE 1GB data every week for six months. To enjoy this offer, a customer needs to top up a minimum of Ksh 50 weekly, making the offer both accessible and affordable to a broad range of users. The FREE 1GB data is valid for 3 days.
Eligible customers for the GB kwa GB free data offer include new smartphone users joining the Airtel network, existing customers upgrading from feature phones to smartphones, and those switching from 3G devices to 4G or 5G smartphones. To check on their eligibility, customers can dial *544*8# on their Airtel line.
Traditionally, such offers were tied to specific handset models. Airtel’s GB kwa GB offer will be accessible to all makes of smartphones allowing a customer the freedom to choose any smartphone model of their liking.
In June, the company gave an update on its network expansion across the country. At the time of the update, Airtel had launched 480 new sites since the onset of the year, and since then, it has added 148 new ones in the last one month. This significant investment underscores Airtel’s dedication to providing fast, reliable, and affordable connectivity across Kenya.
Commenting on the strategic initiative, Ashish Malhotra, Managing Director of Airtel Kenya, stated that Airtel Kenya’s investment in cutting-edge network technology is only meaningful if it reaches the hands of every Kenyan.
“The GB kwa GB campaign reflects our commitment to empowering more Kenyans to be a part of the growing digital economy. We are committed to supporting the digital inclusion agenda, but not only through investing in infrastructure, but also making it worthwhile for our customers to acquire smartphones and experience the convenience of the digital age. By continuously providing affordable data offerings, Airtel aims to bridge the digital divide and provide unparalleled access to digital opportunities.” he added.
Cognizant of the high cost of purchase of smartphones, Airtel’s GB kwa GB campaign aims to incentivize and encourage customers to enjoy its improved network courtesy of the free data. Kenya is experiencing an upward trend in the adoption of smartphones and this new offer is poised to accelerate this transition.