Google’s products and services, such as Search, Workspace, YouTube, Cloud, and Ads, generated $900 million in economic value in Kenya in 2023 according to an independent report by Public First dubbed The Digital Opportunity of Kenya.
Google’s products and services helped provide an estimated $900 million of economic activity for businesses, nonprofits, publishers, creators, and developers in Kenya during 2023, empowering businesses, creators, and individuals across sectors. The report adds that knowledge workers saved 5.5 million hours annually using Google Search and Workspace, resulting in a $98 million improvement in productivity.
According to Agnes Gathaiya, Google Kenya Country Director: “Kenya’s digital transformation is a testament to the resilience, creativity, and entrepreneurial spirit of its people. At Google, we are deeply committed to building on this momentum by continuing to provide tools, skills, and infrastructure that enable individuals and businesses to innovate, thrive, and compete on a global scale. The insights from this report reaffirm the power of technology to drive sustainable growth and inspire us to continue working with partners to unlock Kenya’s full digital potential.”
Kenya’s digital economy is poised for accelerated growth through initiatives that prioritise connectivity, cloud-first policies, and digital infrastructure. The report added that 300,000 young adults acquired new digital skills through Google Search in 2023 while Artificial intelligence is expected to add $2.4 billion to Kenya’s economy by 2030.
Artificial intelligence holds immense potential to transform Kenya’s economy. The report highlights its capability to drive innovation, optimise processes, and create opportunities for businesses and individuals. As AI adoption grows, Kenya has the chance to establish itself as a leader in AI-enabled industries, leveraging this technology to address local challenges and drive inclusive economic development.
In 2021, Google committed $1 billion to accelerate Africa’s digital economy through initiatives that enhance internet access, support entrepreneurs, and foster innovation. This investment has already made a tangible difference in Kenya, as illustrated by the report’s findings. Programs like the Hustle Academy and the Black Founders Fund, coupled with critical infrastructure projects such as the Umoja subsea cable, highlight Google’s commitment to advancing Kenya’s economic growth and technological capabilities.