Lamine Yamal, 17-year-old Spanish football prodigy, has been named OPPO’s global brand ambassador.
Lamine Yamal will play a pivotal part in OPPO’s “Make Your Moment” brand refresh initiative, to inspire more young people worldwide to create their own extraordinary future.
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. “Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication.”
Since breaking onto the international stage in 2023, Yamal has not only captivated football fans worldwide with his stunning performances, but also earned admiration for his humility and maturity and has remained dedicated to his studies, despite fame and attention.
To OPPO, Yamal represents more than just talent; he embodies the pursuit of authenticity and individuality. Following his recovery from a recent injury, he approached challenges with a fresh perspective, prioritizing disciplined training and thorough preparation to make his comeback in top form. This commitment to responsibility and mindfulness aligns perfectly with OPPO’s “Make Your Moment” philosophy, making him the ideal choice as the global brand ambassador.
Since 2015, OPPO has been expanding its brand collaboration in the world of sports, including its partnership with the UEFA Champions League. By combining its cutting-edge AI and imaging technology with the passion and energy of sport, OPPO is creating unparalleled experiences for fans worldwide. The partnership with Yamal not only brings together sports and technology but also strengthens the connection between the brand and younger generations to inspire young fans globally to make their moment.
Every time Yamal scores a goal, he celebrates with his signature “304” hand gesture, paying tribute to the post code of his hometown, Rocafonda. The simple but meaningful gesture reflects Yamal’s deep connection to his roots and serves as a source of pride and inspiration for aspiring young footballers who share his love for the game.
As OPPO global brand ambassador, Yamal will support grassroots football development while supporting facilities upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy. Yamal’s images will be featured on OPPO’s AI Studio platform to allow fans to “become Yamal’s teammate” and experience the passion and joy that football brings.
OPPO operates in over 70 countries and regions and has more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. OPPO recently launched Find X8 series, which is garnering widespread acclaim due to its outstanding camera features, gaming performance, and battery life.
OPPO has worked with the UEFA Champions League to bring its advanced technology to football, OPPO’s collaboration with Lamine Yamal extends this close synergy between technology and the passion of sport. From the football field to everyday life, OPPO continues to pay tribute to the power of young people, empowering them with technology and passion to seize every moment and shine in their unique way.