NCBA Bank has partnered with Family Media to sponsor a weekly segment titled Family Matters | Financial Clinic on Family TV in a move to enhance financial literacy across Kenya.
NCBA will use the series to provide Kenyans with the essential financial knowledge to make informed decisions and take control of their financial futures.
Financial literacy in Kenya remains a critical area of focus. A recent survey by the Central Bank of Kenya (CBK) indicated that over 75% of Kenyans struggle with managing their finances effectively, with many lacking knowledge on basic financial concepts such as budgeting, saving, and investing. This gap in financial education has prompted a rising need for programs and initiatives that focus on improving financial awareness and practical money management skills.
The Family Matters | Financial Clinic series, now airing every Wednesday on Family TV, addresses this need by delivering expert-led episodes on crucial financial topics such as money management, investments, smart saving strategies, budgeting, debt management and financial planning.
Each episode features a panel of experts, entrepreneurs, and thought leaders who share actionable advice and real-world examples to empower viewers to make smarter financial decisions.
NCBA believes that financial literacy is the foundation for long-term financial success and well-being and through this partnership, it aims equip Kenyans with the knowledge and tools they need to confidently manage their finances, make informed investment decisions, and work towards their financial goals. NCBA knows that by improving financial literacy, it’s contributing to the broader goal of financial inclusion and supporting the growth of the Kenyan economy.
Research shows that financial inclusion in Kenya stands at about 83%, but financial literacy remains relatively low, particularly in rural areas. This partnership with Family Media seeks to bridge that gap by providing practical and relatable financial education to all Kenyans, regardless of their economic background or education level.
Highlighting Financial Literacy Month
This partnership is especially significant as it aligns with April’s Financial Literacy Month. Throughout the month, the series will feature special episodes focused on themes of financial inclusion, sustainability, and empowerment, helping viewers to better understand the importance of financial planning, saving, and investing.
The Road Ahead
The collaboration between NCBA and Family Media represents a long-term commitment to improving financial literacy in Kenya. With over 5 episodes already aired and more planned, this initiative is set to reach thousands of households across the country. NCBA and Family Media continue to believe that financial education is the key to unlocking financial freedom for all Kenyans.
