9mobile Nigeria’s fourth-largest telecom operator has rebranded to T2, signaling a fresh chapter of innovation, resilience, and customer-focused transformation.
The rebrand marks a major step in the company’s four-phase recovery roadmap—Stabilisation, Modernisation, Transformation, and Growth—following its 2023 acquisition by Lighthouse Telecoms, led by Nigerian investor Thomas Etuh.
“This is not just a logo change; it’s a total evolution of who we are and how we deliver value,” said Obafemi Banigbe, CEO of T2. “We’re building a brand ready to thrive in the digital economy.”
Since the acquisition, T2 has revitalised its leadership, signed a landmark infrastructure-sharing agreement with MTN Nigeria—the first of its scale in the country—and expanded network reach nationwide.
The transformation comes after years of challenges that saw subscriber numbers fall from over 22 million to 2.44 million by June 2025. T2 aims to reverse this trend with a renewed focus on Speed, Smart Living, Digital Lifestyle, and Trust.
“Today marks a new beginning,” said Chairman Thomas Etuh. “We are rising together again—reclaiming all lost grounds.”
The rebrand introduces a vibrant orange colour palette, symbolising energy and innovation, and aligns with Nigeria’s mobile-first digital future.
Government officials, including Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy, and Barr. Bimbola Salu-Hundeyin, representing the Lagos State Governor, commended the move, urging T2 to back the new look with service excellence and innovation.
The rollout will be phased to ensure continuity for current subscribers, while introducing new products and enhanced customer experiences.