Kenyan Digital Creators Honoured at BAKE Awards 2025

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Kenya’s top digital content creators were recognised at the BAKE Awards 2025 gala held on Dec. 13 at Baraza Media Lab, as the Bloggers Association of Kenya (BAKE) celebrated excellence in online storytelling under the theme “Reclaiming Our Digital Space.”

In a first for the awards, the Creator of the Year title was jointly awarded to The JoyRide Podcast and Sarah Njoroge, following a tie in the category. Njoroge also won Best Agricultural Creator.

Other winners included Tech Trends (Technology), Beyond the Trails Kenya (Environmental), Nairobi Lifestyle (New Creator), Daily Trends (Topical), Pepeta (Sports), Teacher Tabby Wothaya (Education), African Watch (Travel) and Mary M. Munene (Religious/Spirituality).

BAKE Chairman Kennedy Kachwanya said Kenyan digital content had reached new levels of quality, urging creators to innovate while upholding ethical standards and fighting misinformation.

The awards, which have evolved from blogging to include platforms such as YouTube, TikTok and podcasts, opened submissions on Sept. 10, with winners determined through public voting that closed on Dec. 11.

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BAKE said preparations for the 2026 awards are already underway, with nominations opening in January and the gala planned for June.

Full list of BAKE Awards 2025 Winners

1. Technology Creator

2. Photography Creator

3. Creative Writing Creator

4. Business Creator

5. Food Creator

6. Environmental Creator

7. Fashion and Style Creator

8. Agricultural Creator

9. New Creator

10. Corporate Creator

11. Topical Creator

12. Sports Creator

13. Entertainment Creator

14. Education Creator

15. Travel Creator

16. Public Health Creator

17. County Creator

18. Religious or Spirituality Creator

19. Lifestyle Creator

20. Video Creator

21. Audio Creator

22. Social Issues and Active Citizenship Creator

23. Creator of the Year

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Sam Wakoba
Sam Wakoba
http://techmoran.com
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba
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