Kenya’s top digital content creators were recognised at the BAKE Awards 2025 gala held on Dec. 13 at Baraza Media Lab, as the Bloggers Association of Kenya (BAKE) celebrated excellence in online storytelling under the theme “Reclaiming Our Digital Space.”
In a first for the awards, the Creator of the Year title was jointly awarded to The JoyRide Podcast and Sarah Njoroge, following a tie in the category. Njoroge also won Best Agricultural Creator.
Other winners included Tech Trends (Technology), Beyond the Trails Kenya (Environmental), Nairobi Lifestyle (New Creator), Daily Trends (Topical), Pepeta (Sports), Teacher Tabby Wothaya (Education), African Watch (Travel) and Mary M. Munene (Religious/Spirituality).
BAKE Chairman Kennedy Kachwanya said Kenyan digital content had reached new levels of quality, urging creators to innovate while upholding ethical standards and fighting misinformation.
The awards, which have evolved from blogging to include platforms such as YouTube, TikTok and podcasts, opened submissions on Sept. 10, with winners determined through public voting that closed on Dec. 11.
BAKE said preparations for the 2026 awards are already underway, with nominations opening in January and the gala planned for June.
Full list of BAKE Awards 2025 Winners
1. Technology Creator
- Tech Trends – techtrendske.co.ke – Winner
- Tech Ish – https://tech-ish.com/
- Tech Space Africa – https://techspace.africa/
- Ecrene Madaga – https://www.facebook.com/madagaecrene/
- Ken Talks Tech – youtube.com/channel/UChtTMv5DcZQOT5uFrA9vwqw
2. Photography Creator
- Mwarv – mwarv.click.co.ke – Winner
- Antony Trivet – https://antonytrivet.co.ke/blog/
- Ndoa Weddings – https://www.youtube.com/@ndoaweddings
- Bill Miaron – https://bmpicz.com/blog/
3. Creative Writing Creator
- Eva Mwangi – evamwangi.com – Winner
- Lubnah – https://lubnah.me.ke/
- Manicured Farmer – https://themanicuredfarmer.com/
- Kisauti – https://www.kisauti.com/
4. Business Creator
- Kenyan Wallstreet – kenyanwallstreet.com – Winner
- Bizna Kenya – https://biznakenya.com/
- Khusoko – https://khusoko.com/
- Soko Directory – https://sokodirectory.com/
- Swala Nyeti – https://swalanyeti.co.ke/
5. Food Creator
- Boina – youtube.com/@Boinappetit – Winner
- Nairobi Kitchen – https://nairobikitchen.blogspot.com/
- Mapishi na Farwat – https://www.instagram.com/mapishi_na_farwat/
- Wairimu Eats – https://www.tiktok.com/@wairimu.eats
- Wanyoez – https://www.tiktok.com/@wanyoez
6. Environmental Creator
- Beyond the Trails Kenya – beyondthetrailskenya.co.ke – Winner
- Econews – https://econews.co.ke/
- Green Shift Podcast – https://open.spotify.com/show/3wp1ssE63oYeEPqfgKfEdi
- Nyika Silika – https://www.nyikasilika.org/writing/
- Chemitei – https://www.tiktok.com/@_chemitei
7. Fashion and Style Creator
- Brian Babu – instagram.com/brianbabu – Winner
- Annette Michatha – https://www.instagram.com/annettemichatha/
- Wahu Muchai – https://www.instagram.com/wahu_muchaistyling/
- Ms. Mbithe – https://www.tiktok.com/@ms.mbithe
- Nayna Nathalie – https://www.tiktok.com/@naynanathalie
8. Agricultural Creator
- Sarah Njoroge – youtube.com/@SarahWNjoroge – Winner
- Farmers Trend – https://farmerstrend.co.ke
- Salukwa Farms – https://www.tiktok.com/@salukyafarms
- Makori Moraa – https://www.tiktok.com/@makori_moraa
- Claire Nasike – https://x.com/@MissNasike
9. New Creator
- Nairobi Lifestyle – nairobilifestyle.co.ke – Winner
- Gearhaus – https://www.youtube.com/@itsGearhaus
- Ai Pots – https://www.aipots.com/
- Ken Talks Technology – https://www.youtube.com/@KenTalksTechnology
- Siaya Today – https://siayatoday.com
10. Corporate Creator
- FatBoy Animations – tiktok.com/@fatboykenya – Winner
- Wildlife Direct – https://wildlifedirect.org/blog/
- Innovation Agency – https://www.innovationagency.go.ke/blog
- Creatives Garage – https://www.instagram.com/creativesgarage/
- Winnies Pure Health – https://winniespurehealth.co.ke/blog/
11. Topical Creator
- Daily Trends – dailytrends.co.ke – Winner
- Mtoto News – https://www.mtotonews.com/news-2/
- Expression Africa – https://expression.africa/
- Kenya Engineer – https://www.kenyaengineer.co.ke
- Sera Inspire – https://serainspire.wordpress.com/
12. Sports Creator
- Pepeta – pepeta.co.ke – Winner
- Sports Flash World – https://sportsflashworld.com/
- Xix Sports – https://www.instagram.com/xix_sports?igsh=MXFxenZ1MXZheDBkbg==
- Eleven Eleven TV – https://www.youtube.com/@ElevenElevenTelevision
13. Entertainment Creator
- Buzz Central – buzzcentral.co.ke – Winner
- Kophen – https://x.com/Kophen_
- Music Junkie – https://lamusicjunkie.com/blog/
- Kenyan Vibe – https://www.kenyanvibe.com/
- Lencer Nyasuba – https://www.tiktok.com/@lencernyasuba
14. Education Creator
- Teacher Tabby Wothaya – tiktok.com/@teachertabbywothaya – Winner
- Wakio – https://www.tiktok.com/@wakio_22
- Mtoto News – https://www.mtotonews.com/news-2/
- kapitals-pi & SEN – https://kapitals-pi.blogspot.com/
- Lydia Leonida – https://www.tiktok.com/@lydialeonida
15. Travel Creator
- African Watch – theafricanwatch.com – Winner
- Adam Maina – https://www.instagram.com/adammaina/?hl=en
- OCD – https://www.ocd.co.ke/
- Marion Mithamo – https://www.scrapbookjourneys.com/
- Monicah Wangari – https://www.instagram.com/_themkare/?hl=en
16. Public Health Creator
- Healthwise – youtube.com/@The_healthwise – Winner
- Dr. Reign – https://www.instagram.com/drreign/
- Aidah Munzatsi – https://www.tiktok.com/@aidahmunzatsi
- Dr. Mokeira – https://www.instagram.com/dr_mokeira/
- Dr. Linda Biomdo – https://www.tiktok.com/@drbiomdolinda
17. County Creator
- Simply Apondi – youtube.com/@Simply_Apondi – Winner
- Ommydalla – https://ommydalla.co.ke/
- Siaya Today – https://siayatoday.com
- Thika Town Today – https://www.thikatowntoday.co.ke/
- Countryside Flier – https://www.youtube.com/@Countryside_lifer
18. Religious or Spirituality Creator
- Mary M. Munene – facebook.com/mary.mwangi.5245 – Winner
- Valerie Edna – https://youtube.com/@valerieedna?si=kfk0fC-dADGsgvQr
- Ardy – https://www.tiktok.com/@ardy_._
- Anne Kariithi – https://www.tiktok.com/@anne_kariithi
19. Lifestyle Creator
- Nairobi Lifestyle – nairobilifestyle.co.ke – Winner
- Marcus Okello – https://marcusokello.wordpress.com/
- Potentash – https://potentash.com/
- Sunset In Africa – https://sunsetinafrica.co.ke
- Place by Adam – tiktok.com/@itsadammaina
20. Video Creator
- Buzz Central Kenya – youtube.com/@buzzcentralkenya – Winner
- Gearhaus Podcast – https://www.youtube.com/@itsGearhaus
- Ken Talks Tech – https://www.youtube.com/@KenTalksTechnology
- Zoza Podcast – https://www.youtube.com/@ZOZAPODCAST
- Ndoa Weddings – youtube.com/@ndoaweddings
21. Audio Creator
- Mic Cheque Podcast – open.spotify.com/show/3JI1oNMx00PeIIxJfbz4ux – Winner
- So this is Love Podcast – open.spotify.com/show/0DDeORYJfJyqkHDkTCf5uD
- Ongeza Volume Podcast – open.spotify.com/show/6ZQyLVY5ykZwK6Rbkr0qM5
- Diva on a Mission Podcast – open.spotify.com/show/1gUviTIt4VDHECQizYXmGR
- Joy Ride Podcast – open.spotify.com/show/6nCyA2LmjBq1q2535ZnhVz
22. Social Issues and Active Citizenship Creator
- Mtaani Radio – mtaaniradio.or.ke – Winner
- Piga Firimbi – https://pigafirimbi.africauncensored.online/
- Untold lives of women Kenya – https://untoldlivesofwomen.blogspot.com/
- Pamoja AI – http://www.pamoja-ai.africa/
23. Creator of the Year
- Sarah Njoroge – youtube.com/@SarahWNjoroge – Winner
- The JoyRide Podcast – open.spotify.com/show/6nCyA2LmjBq1q2535ZnhVz – Winner
- Wairimu Eats – https://www.tiktok.com/@wairimu.eats
- Potentash – https://potentash.com/
- Kenyan Vibe – https://www.kenyanvibe.com/