Safaricom, in partnership with taxi-hailing companies, has brought together taxi-hailing driver-partners and boda boda riders from across Kenya to empower the mobility workforce and helping them maximise their earnings.
The event formed part of the wider Shangwe @25 celebrations, marking Safaricom’s 25 years of impact and innovation.
The Drivers and Riders Festival attracted more than 200 participants, including taxi-hailing driver-partners, boda boda riders, ride-hailing companies, and industry stakeholders. Partners such as DTB Bank, Turaco, the National Transport and Safety Authority (NTSA), Centonomy, and Vivo Energy Kenya participated, offering health check-ups, vehicle diagnostic services, financial advisory sessions, and partner-led engagements tailored to the needs of mobility workers.
“Taxi-hailing driver-partners and riders form the backbone of Kenya’s mobility ecosystem, and their daily work keeps our cities moving,” said Fawzia Ali Kimanthi, Safaricom’s Chief Consumer Business Officer. “Through Bundle Ya Deree and Ofa Ya Boda, we are offering solutions that keep them connected, safeguard their well-being, and support their financial security. This festival is our way of deepening engagement with this important consumer segment.”
Safaricom highlighted Bundle Ya Deree, an integrated value proposition for taxi-hailing driver-partners offering plans ranging from a KES 500 weekly bundle to a KES 2,000 monthly bundle. The packages include data and voice minutes, subsidised insurance with inpatient cover of up to KES 30,000, funeral cover of KES 100,000, accident reimbursement of KES 15,000, as well as weekly fuel discounts of KES 2 per litre every Friday at Shell stations nationwide.
For boda boda riders, the company offers Ofa Ya Boda, with plans priced between KES 50 and KES 1,000. The bundles provide data, Kredo, free access to rider apps and Google Maps, alongside subsidised insurance options designed to meet the unique needs of motorcycle riders. Both propositions are designed to deliver affordability, reliability, and essential protection to people working within Kenya’s mobility ecosystem.
“As a taxi-hailing driver-partner, staying connected and protected is essential for our work,” said Raphael Masica, a Nairobi-based cab driver. “Bundle Ya Deree has made a real difference for me, especially the data and insurance support. Having Safaricom come to us, listen to us, and celebrate us through this festival shows they understand our daily challenges.”
The festival is designed to deepen awareness and drive adoption of Bundle Ya Deree and Ofa Ya Boda by addressing the everyday realities faced by taxi-hailing driver-partners and riders. Through direct engagement and practical support, the initiative reinforces Safaricom’s commitment to strengthening connectivity, safety, and financial well-being for Kenya’s mobility workforce while recognising their vital role in keeping the country moving.