 company FitXpert has secured a seven-figure strategic investment from Foras Investment){kind=link}
Egyptian software-as-a-service (SaaS) company FitXpert has secured a seven-figure strategic investment from Foras Investment, marking a new phase of growth as the firm prepares to scale its platform across regional markets.
The investment was made under the 0107 Invest initiative, reflecting rising investor interest in vertical SaaS businesses with proven market traction, particularly in healthcare, wellness, and lifestyle sectors.
Founded by Salah Selim and Mostafa Mahmoud, FitXpert provides an end-to-end software platform for fitness trainers, nutrition centres, and clinics. The platform replaces fragmented, manual workflows with a unified system that enables client management, program design, progress tracking, and follow-ups through a single interface. The company positions itself as infrastructure rather than a point solution, aiming to professionalise service delivery across a traditionally informal sector.
The fresh capital will be used to enhance FitXpert’s technology stack and strengthen operational capabilities, supporting its ambition to become a foundational platform for fitness and nutrition businesses across the Arab world.
“This investment represents more than capital; it is a strategic endorsement of our vision to set new operational standards for the industry,” said Selim. Co-founder Mahmoud added that the partnership brings strategic depth through expertise, networks, and faster decision-making, with priorities now focused on product expansion, institutional partnerships, and regional growth.
Mohamed Abouelnaga Negaty, owner of Foras Investment, said the deal aligns with his interest in sports and technology-enabled businesses. He highlighted FitXpert’s performance, team quality, and scalability potential as key factors in the investment, which is expected to support the company’s planned expansion into Gulf markets.
With consistent growth and a product built around operational needs, FitXpert is positioning itself for a broader phase of development and regional expansion through 2026.