NAIROBI, KENYA — The Bloggers Association of Kenya (BAKE) has officially launched the milestone 10th edition of the BAKE Awards, spotlighting a digital industry that has matured into a massive economic powerhouse.
New data released on January 12, 2026, reveals that Kenya’s content sector is now valued at approximately Ksh 1.27 trillion (USD 9.8 billion).
According to collaborative research by the Kenya National Bureau of Statistics (KNBS), Baraza Media Lab, PwC, and UNESCO, this valuation places digital creators as primary economic drivers on par with the country’s most established traditional industries.
Theme: Turning Content into Capital
Celebrating its first decade, the 2026 competition is anchored by the theme: “The Creator Economy: Turning Content Into Capital.”
The focus this year is the professionalization of the craft, shifting the narrative from hobby-based creation to sustainable, vision-led entrepreneurship.
“We’re no longer looking at digital media only as a pastime. It is an industry that’s creating jobs, driving innovation, and establishing Kenya as a continental leader in digital entrepreneurship,” stated Kennedy Kachwanya, Chairperson of BAKE. “By returning to our traditional calendar and focusing on the theme of ‘Turning Content into Capital,’ we are emphasizing that digital content creation is a viable and powerful economic driver.”
Return to Traditional Calendar
After a late-season schedule in 2025, the awards are returning to their legacy January–June cycle.
This shift provides a predictable annual rhythm for creators across platforms like TikTok, YouTube, Spotify, and podcasting, alongside traditional blogging.
Key Dates for the 2026 Competition:
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Submissions Open: January 12 – March 2, 2026
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Judging Phase: March 3 – April 3, 2026
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Public Voting: April 6 – May 29, 2026
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Winners Gala Event: June 6, 2026
Reflections on a Historic 2025 Season
The launch follows a highly competitive 2025 season that concluded on December 13.
That edition saw a historic first: a tie for the “Creator of the Year” title between The JoyRide Podcast and Sarah Njoroge, a result that BAKE organizers say illustrates the escalating quality of Kenyan digital production.
Partners in Growth
The 10th anniversary is supported by a coalition of partners committed to the digital ecosystem, including:
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Absa Bank Kenya
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UNESCO
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KICTANet
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Baraza Media Lab
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Media Council of Kenya (MCK)
Digital storytellers and fans are invited to submit their favorite creators at here.