Samsung Electronics recently launched its flagship devices, the Galaxy S26 series at its #GalaxyUnpacked event, emphasizing AI integration, advanced hardware, and user-centric design.
Ryan Mule, Samsung East Africa’s Product Manager for the Mobile Experience Division shared insights on the devices’ capabilities, including AI-driven features, One UI enhancements, and practical upgrades for everyday users.
From Smartphone to AI Phone
Samsung has declared 2026 as the year of “AI-First,” advancing from simple AI tools to what the company calls agentic AI – where the device performs multi-step tasks autonomously. “For instance, with the S26, you can instruct it to order an Uber, and it will complete the process within the app itself, rather than just notifying you to do so,” Mule explained.
He noted that AI development began with the Galaxy S24 and progressed with the S25, gradually enhancing tasks like meeting transcription, photo editing, and productivity management. “Features like AI transcription have been practical for me personally. With a hand injury, I record meetings and use transcription to take notes automatically,” Mule said.
Photography and Privacy Upgrades
The Galaxy S26 Ultra introduces improvements in photography and privacy. The device’s Privacy Display protects sensitive content natively, adjusting automatically in crowded spaces or public transport. “It’s simple but practical – you don’t need external privacy screen protectors anymore,” Mule noted.
Camera performance is also enhanced. The Ultra features lenses with apertures down to F1.2, allowing more light for high-quality photos in various conditions. Integrated AI optimizations improve both photos and videos, catering to content creators and professional users alike.
AI for Productivity
For day-to-day practical use, Samsung’s Galaxy AI features include Now Nudge, which anticipates user needs by contextual understanding. “Your phone can proactively suggest contact details or actions, speeding up tasks and improving productivity,” Mule said. Other AI capabilities, including photo editing by text prompt, highlight Samsung’s focus on blending AI into daily routines.
Performance and One UI Enhancements
The S26 Ultra runs on Snapdragon 8 Elite Gen 5, while the S26 Plus and Base models feature the Exynos 2600. Mule emphasized that Exynos 2600 ranks among the top processors globally, ensuring strong performance for users outside the U.S.
Samsung’s One UI 8.5 powers enhanced automated actions, Circle to Search, and AI Select, delivering smoother navigation and optimized AI experiences across the new devices. Initially exclusive to the S26, these features will later roll out to older models.
Local Adaptation and Financing
Samsung considered user feedback from Kenya and Africa in shaping the S26 series, focusing on durability, affordability, and battery performance. The devices feature armored aluminum construction, water and dust resistance, and fast charging up to 60 watts – achieving 75% battery in 30 minutes.
While Samsung does not currently offer a trade-in program, financing options are available through Loop, allowing installment plans with deposits starting at around Ksh 10,000.
Why the Galaxy S26 Ultra Stands Out
“Samsung is taking AI on mobile seriously,” Mule said. “Beyond enhancing photos, the S26 integrates AI into lifestyle and productivity. Features like Now Nudge and enhanced automated actions demonstrate practical AI that makes the device genuinely useful for daily life.”
With its combination of high-performance hardware, AI-first functionality, and user-centric design, the Galaxy S26 Ultra positions itself as a leading contender in the global smartphone market.