Saudi Arabia-based edtech startup GAGA has raised $2.5 million in a pre-Series A funding round led by Phoenix Venture Partners, bringing its total funding to $4.2 million.
Founded in 2021 by Abdullah Alkharsani and Eyad Alshabaan, GAGA provides live, interactive online education for students aged 4 to 18. The platform offers more than 1,000 programmes across 200 subjects, combining academic and skills-based learning through real-time teacher engagement.
The company differentiates itself from traditional recorded-content platforms by focusing on live, gamified sessions that aim to improve student engagement and learning outcomes.
GAGA is also developing AI-powered tools to personalise learning journeys, assess student performance and identify knowledge gaps, enabling more tailored education pathways.
The new funding will be used to expand its teacher network, strengthen its technology infrastructure and scale Arabic-language educational content across Saudi Arabia. It will also support the continued development of its AI capabilities.
GAGA is positioning itself as an alternative to private tutoring and passive digital learning platforms in the Kingdom.