Microsoft reveals a redesigned and much faster Xbox store

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Microsoft is rolling out a completely rebuilt experience on its digital store for Xbox that is designed to be faster, safer, easy to use and offers more straightforward navigation than the previous models.

The new Microsoft Store app for Xbox will roll out to some Xbox insiders on August 5th before expanding to other testers in the coming weeks and ultimately reaching all Xbox One owners, and the Xbox Series X  this fall.

“Far more than a typical app update, we’ve rebuilt the experience from the ground up to be faster, safer and easier to use than ever before,” wrote the Xbox team’s Cody Bird in a blog post.

. Microsoft says it’s “more than twice as fast as before” and can load in under two seconds sometimes even in less than a second. It’s been restructured to make it easier to get to whatever section you want using the Xbox controller. The side navigation pane is similar to the Xbox app for PC. You can get a good feel for all the changes by watching the Major Nelson video below.”

Similarly, Microsoft has made improvements to the way content is filtered to align with the family settings applied to child accounts. The update also guarantees that content filters are applied even when multiple users are signed in. It also makes it easier for parents or caregivers to grant exceptions to restrictions for particular games, movies, or TV shows they may allow their family members to have access to.

With this update, “we ensure that content rated beyond a user’s content filter level does not appear anywhere in search or browse experiences. This means that a child with content filters set for an 8-year old will not be able to view content in the store that is rated for a teenager”.

In the new update, You’ll see content ratings more clearly surfaced. For instance, all trailers will start with a consistent rating pre-roll, rating information always clearly shown at the top of game details pages, and persisting age rating information shows up all the way through the purchase process.

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