TradeMark East Africa and AfricaNenda ink partnership to design digital innovations in financial services for trade

0
453

AfricaNenda and TradeMark East Africa (TradeMark) have announced a collaboration towards creating digital-related solutions that will enhance financial inclusion across Eastern Africa trade environment.

The innovations are expected to contribute to inclusive, faster, safer, and greener trade and reduce the costs and time of trading across borders for big and small businesses in the Intra-African trade which is expected to increase as the implementation of the African Continental Free Trade Area accelerates.

The two will generate ideas and design solutions and projects to increase transparency and accountability in trade transactions, reduce business transaction time and cost, and enhance collaboration and cooperation between government and private sector trade actors.

Africa NendaChief Executive Officer Dr. Robert Ochola and TradeMark’s Chief Executive Officer, David Beer, signed the MOU on behalf of their respective organisations.

TradeMark is best known for contributing to the reduction of time and costs of trading along East Africa’s main trade and transport corridors through facilitating National Single Windows, One Stop Border Posts, modern Custom Systems (iCMS for Kenya Revenue Authority, Asycuda for Uganda and Rwanda Revenue Authorities among others), support to women cross border traders, Mombasa and Dar es Salaam port enhancements.

Speaking at the signing event, TradeMark CEO, David Beer said, “this partnership complements our work in digitising trade and transport corridors. We hope to devise solutions that will benefit SME’s in enabling them scale up their businesses for export competitiveness.”

On his part, AfricaNenda CEO Dr. Robert Ochola said, “By joining forces with TradeMark, we will offer impactful and sustainable solutions to help African businesses. We will leverage the AfCTA and EAC protocols to support the digitization of capital and related payments transfers by building payment infrastructure rails that will empower traders in the East Africa Community market.

TradeMark and AfricaNenda will capitalize on their respective competitive advantages to achieve the agenda of growing trade in Africa through more available, accessible, affordable, inclusive, and simple financial services in the region and on the African continent.

Advertise on TechMoran.com — reach founders, innovators, and decision-makers

Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.

Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.

Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.

Contact Sales