With so many websites out there today, making yours stand out from the rest can be quite challenging but there’s no need to fret! There are several things you can do to improve your website’s ranking. Today, we’ll learn some of the best tips and tricks to help you skyrocket your website to the top of the search results!
How to Improve Your Website Ranking
1. Searching for Top Underperforming Keywords
Identify the keywords that your website is ranking for but not performing well. To find top underperforming keywords, you can use SEO research or audit tools such as SEMrush, Ahrefs, HubSpot, Screaming Frog, or DYNO Mapper. These tools can automatically run performance tests on all your site-mapped URLs and find those that are driving below-average organic traffic or conversion metrics. You can also use Google Search Console to find out what pages and queries are ranking near the top and need a little push. Once you have identified these keywords, you can then optimise your content to rank higher for them.
2. Improving Your Website Loading Speeds
Improving your website’s loading speed is crucial for cementing a good user experience on your visitors which helps improve your website’s ranking. Google usually ranks pages according to how fast they load therefore putting faster ones at the top of search results. You can use tools like PageSpeed Insights to check your website’s loading speed and identify areas for improvement.
3. Creating Linkable Assets
Linkable assets are high-quality pieces of content that can attract backlinks or social shares because they include certain elements that people can refer to or feel are worth sharing and linking back to. Creating high-quality content helps increase the number of backlinks to your website, which is an important factor in improving your rankings.
4. Optimising Your Content Accordingly
Optimising your content for user intent is crucial to ensure that your website ranks higher on search engines. This can be done by reviewing your old content and updating it to match your user’s intent. This will help improve the relevance of your content and increase its visibility in search results.
5. Creating Site Links
Sitelinks are additional links that appear under the main URL in search engine results pages (SERPs). These links provide users with quick access to other pages on your website. You can use Google Search Console to create site links for your website.
6. Using the Broken Link Method
The broken link method, also known as broken link building, is a link-building strategy that involves finding broken links on other websites and replacing them with working links to your website. It is more common for webmasters to replace broken links with working links than to remove them altogether.
7. Categorising Your Content into Different Formats
Categorising your content into different formats can help you create a more engaging and diverse content strategy. When categorising your content, it’s important to consider your audience’s preferences and the goals of your content strategy. Categorise your existing content into different formats like videos, infographics, or podcasts to reach a wider audience. You can also use tools like BuzzSumo to see what types of content are resonating with your audience.
8. Improving the Time Visitors Spend on Your Website
Dwell time is the name given to the amount of time a user spends on a page before returning to the search results page. Dwell time is highly influenced by your website’s design, the quality of the content available, and loading speeds. Having too many pop-ups on your website can also discourage visitors from staying longer, causing them to angrily leave with hardly any interactions with your website.
Optimisation is an Ongoing Process
Although some of these practices might take time and effort to implement, it is worth noting that they are extremely useful as they ensure that your website is visible to more people and that you are getting plenty of traffic as you desire. Remember, search engine optimization is an ongoing process, so keep working at it and you’ll see results in no time!