Airtel Africa has unveiled Airtel Ads, a Demand-Side Platform (DSP) aimed at empowering advertisers and agencies with greater campaign control.
This software automates ad buying across various platforms like mobile apps, search engines, and social media, enabling efficient management and optimization of digital ad inventory in real-time.
Powered by Intent.ai, Airtel Ads caters to media agencies and businesses, streamlining the ad purchasing process for better decision-making through a unified platform.
Leveraging data from telecommunications services and mobile wallets, it targets digitally engaged individuals, including those with 2G and feature phones.
Airtel Ads extends beyond digital channels to reach consumers across devices through integrated Airtel Voice Reward Ads, merging ad networks with Airtel Africa’s telecommunications data.
It offers precise audience segmentation, dedicated marketing support, and post-campaign assistance.
Equipped with data analytics tools, Airtel Ads furnishes advertisers with insightful post-campaign data and accepts payments in local currencies, making it suitable for businesses across the continent.
Since its launch, Airtel Ads has demonstrated impressive growth, achieving a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions, and over 200 million daily SMS notifications.
Its end-of-SMS tag messaging capability further reinforces its position as a significant player in digital advertising.
Airtel Africa’s Chief Commercial Officer, Anthony Shiner, expressed excitement about Airtel Ads, emphasizing its role in supporting advertisers and businesses with unparalleled campaign control.
He highlighted that, “Airtel Africa’s is committed to leveraging data-first tools to shape the communications landscape and assist businesses in achieving their objectives.”