Logidoo, a logistics solutions provider has launched Afridoo, a tool designed to simplify online sales and to empower African merchants via its Order Management System (OMS), a Warehouse Management System (WMS), and a Last Mile Management System (LMS).
With Afridoo, businesses across the continent can now streamline their online operations, expand their reach, and overcome logistical challenges.
According to Tamsir Ousmane Traoré, CEO of Logidoo, “Afridoo eliminates the complexities of managing separate platforms for inventory, orders, and deliveries. By offering a centralized platform to manage online stores, track inventory, process orders, and connect with customers, Afridoo empowers businesses to take control of their online operations.”
Afridoo enables SMEs and individual merchants to efficiently manage all aspects of their online stores, from inventory management and order processing to customer relationship management, thereby facilitating business growth. The platform combines essential e-commerce functions into a single platform, allowing businesses to save time and improve operational efficiency—crucial factors for business growth. Afridoo also enables businesses to expand their customer base beyond local markets and provides integrated tools to manage inventory and foster customer relationships.
Based in Senegal, Morocco, Ivory Coast, and Tunisia, Logidoo is a comprehensive digital platform that covers the entire logistics value chain. By integrating players from both the formal and informal sectors, Logidoo guarantees extensive market coverage, encompassing everything from transportation to cash management.
Logidoo has established itself as a “Cross-border end-to-end 5PL” provider, a term that encapsulates its groundbreaking approach and sets it apart in the logistics sector. This tagline reflects our commitment to offering comprehensive, cross-border logistics solutions unrivalled in the market. In March, Logidoo announced a significant boost in its seed funding, securing $1,550,000.
The launch of Afridoo marks Logidoo’s strategic expansion into the digital commerce space. This integration enhances Logidoo’s value proposition by offering a comprehensive solution that combines robust e-commerce features with proven logistics expertise.
By simplifying e-commerce operations and leveraging Logidoo’s logistics network, Afridoo enables small and medium-sized businesses across Africa to grow and succeed. Afridoo has been available to select clients over the past year and is now open to all merchants.