Bolt will commit Sh14 billion over three years to support raising awareness of its safety features to address some of the key pain points in the Kenyan and African market.
Bolt is banking on its Safety Team of over 500 people tackling its pain points. The Safety Specialists and Experts, based in Bolt’s Tallinn HQ, are trained in product development, engineering, and operations.
Linda Ndungu, General Manager at Bolt said: “At Bolt, we take our responsibility to ensure the safety of our platform very seriously. With the Sh14 billion committed over three years to safety, we recognise that this requires an end-to-end approach across our business in Kenya.”
The Bolt Safety Team will focus their efforts on product development, support, and scaling preventative measures to stop safety cases before they happen in that time. On product, Bolt will continue to invest in upgrading existing features like Ride Check to proactively detect if a trip’s route unexpectedly changes or takes longer than expected to finish, and introduce Trusted Contacts to ensure Ride Check notifications are escalated to a friend or loved one if needed.
“We’ll also continue to raise awareness of our safety tools with educational campaigns like the current ‘Bolt Safety Team’ campaign running in Kenya, to raise awareness of the in-app features that we know can help prevent cases,” added Ndungu.
Bolt today announced new trip verification features to build mutual trust between driver partners and riders in the safety of the platform, including trip count and unique four-digit trip pick-up codes to help match riders and driver partners. Bolt will also continue to scale its Rider Verification solution.