Kenya’s yuMobile in a $100 Million Exit to Safaricom & Airtel

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 madhur_article_fullStruggling Indian-based multinational firm Essar which runs yuMobile is exiting the Kenyan market  and  is set to sell its infrastructure, employees and subscribers to its competitors Safaricom and Airtel.

The three are working with Kenya’s telco regulator, the Communications Commission of Kenya to sign the Ksh8.6 billion ($100 million) deal which will see Safaricom retain yuMobile’s infrastructure and some 130 employees while Airtel takes over the firm’s mobile number prefix and therefore acquires yuMobile’s 2.7 million subscribers. This will make Airtel’s subscriber base at 7.7 million from its current 5.5 million while Safaricom will use yuMobile’s infrastructure to up its network quality.

Even after the deal, Safaricom maintains its market dominance with 66.5 per cent of the total mobile subscribers in Kenya followed by 26.4 per cent while Orange remains at 7.1 per cent. The deall, however complicates Equity Bank’s said interest to roll out telco services in the country.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba