MTN Nigeria relaunches TruTalk to get more people talking

MTN has relaunched its TruTalk service, a prepaid tariff plan of 11 kobo/sec to 11 selected numbers from any network of choice touted as equivalent to half the cost of making calls at a flat rate of 20kobo per second.

Available to only prepaid customers, MTN TruTalk offers a flat rate of 20 kobo/sec across all networks from the first second a call is initiated.  The tariff plan does not attract a daily or monthly subscription or access fee. Customers can migrate to the service by dialling *400#. Subscribers can register 11 numbers for Family and Friends, which also allows them to register three off-net numbers by simply dialling *560*1 * the number that the customer wants to register#.

General Manager, Corporate Affairs, MTN Nigeria, Funmi Onajide, said, “For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk and to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0, which is the focus on data and digital services, we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king.”

MTN TruTalk aims to give customers the opportunity to make calls at half-price to as many as 11 specific friends or family members on an extended amount of call time. The firm recently launched Betterme offer, which also gives subscribers more benefits including access to the internet at lower rates.

The MTN TruTalk service is also an upgrade of the Family and Friends feature, which avails customers more talk time and an opportunity to make calls for half the rate. The value offerings provide a tariff as low as 11 kobo/sec to 11 registered numbers, eight on-net and three off-net numbers, for Family and Friends.