Yesterday Snapchat announced "Creator Shows", a new format that will deliver regularly published content from some of Snapchat's most popular stars. The company wants to take advantage of the fact that in the last year the time spent watching Shows on Snapchat has tripled. The company isn’t disclosing viewing time or other ...
At a press event in Seoul this week, Samsung unveiled its latest slate of lifestyle TVs and the surprise was that the firm is set to release the world's first vertical television designed for social media-addicted millennials. Samsung’s new TV named Sero is a 43" flat screen with a rotating ...
Following a recent feud and a request from the Saudi Arabia authority, social media platform Snapchat has blocked access to Al Jazeera content in Saudi Arabia. According to the Saudi government, Al Jazeera’s Snapchat channel was breaking local laws related to published material and cyber crime. Although, the TV network, ...
Twitter has introduced all sorts of strategies to enable it catchup with Facebook in terms of numbers of users and profitability. Despite this, they are not even close. Hence, it may not come as a surprise to some industry watchers that, the social media platform has appointed Sriram Krishnan, a ...
In a move to measure the impact of digital advertising in the physical world, Snapchat has hired Oracle to measure incremental store sales resulting from marketing campaigns run on Snapchat. By analyzing the impact of campaigns on in-store sales, Oracle's Data Cloud will help consumer packaged goods (CPG) advertisers quantify ...
