BREAKING: Rocket Internet Launches Online Classifieds Site Vendito in Africa to Kill Ady, OLX & Gumtree

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Naspers Building in Cape Town (Wikipedia)

venditoYou probably know eBay’s Gumtree.co.za, Nasper’s OLX which is allover the Internet and probably on your TV. We expect you know Ringier’s Ady in Nigeria and PigiaMe in Kenya, there are some other players like JunkMail Publishing too.

Last week our friends at Rocket Internet announced they are going to launch ten new companies this year, so we began digging and noticed Samwer’s speech was not just PR Speak.

Rocket Internet just unveiled Vendito (Latin for Hawk or Sell) an online classifieds platform for emerging markets. ThE site is already live as Vendito.com, and in Senegal at Vendito.sn, in Uganda at Vendito.co.ug and Vendito.co.tz in Tanzania while it’s yet to go live in Nigeria at Vendito.com.ng or Vendito.ng and in Ghana as Vendito.com.gh and Vendito.co.ke in Kenya.

Most of this URLs are not live to the public yet but we thought it would be great to just let you know as our friend!

vednitorAccording to Rocket Internet, “Vendito is an online classifieds website where people can buy and sell almost anything in their cities, from electronics, cars, real estate to jobs and services. Currently we operate in Myanmar, Asia, under the name of Ads.com.mm which is the largest classified website in the country with more than 150 000 visits per month. As part of our ambitious goals we recently stepped foot in West and East Africa, first milestones to our inspiring journey.”

Vendito’s mission is to provide a free, easy-to-use, fast and localized website that connects buyers and sellers locally to buy or sell their used items and / or services. Of course Vendito’s ambition is to become the leading general classifieds website in emerging markets.

Just like OLX’s speech, Vendito says if you have used items you don’t need anymore and are taking up too much space in your house or office Vendito is the place.  Vendito has a similar platform. Just like the former TradeStable which was merged into OLX recently which has looks similar to Gumtree but we think its less likely to launch in South Africa soon. Nasper’s will still feel the pinch though as it has spent cash in a number of key African markets and left out those that Rocket Internet is choosing to eat up first.

The are also hiring btw!

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba