With thousands of orders of shoes made from the site across all styles, Heels.com.ng which raised funding this year January, has upgraded its site to rake in more mobile users and double down on sales.Speaking to TechMoran,Heels.com.ng CEO and founder Ikenna Okonkwo said, “The site upgrade was made due to the low conversions we were experiencing from mobile shoppers. Since the upgrade, we have experienced 44% increase in mobile e-commerce conversion rate and a 40% increase in the number of transactions processed for the period considered. Accordingly, revenues attributable to mobile devices grew by almost 50%. We also noticed that people spent 15% more time on their mobile phones after the upgrade. “
Founded in August 2013, Heels.com.ng aims to be biggest online retailer for female designer shoes plus a a hand-picked selection of trendy shoes for the fashion forward female in Nigeria. The online female shoe megastore has collections of shoes from top designers in the world such as Enzo Angiolini, to collections from sites such JustFab among others.
Okonkwo says though most customers make purchases across all styles but the fashionable work shoes sell the most followed by party shoes and then wedding shoes.
The firm has also launched a new feature to reduce the time customers take on the site and allow them to check out real quick.
“One of the new features we introduced is the “One Click Checkout” that allows customers to check out all in one page, no more lengthy checkout steps,” Okonko told TechMoran. “Also with the new website, you do not need to log into the website anymore after an initial registration, simply enter the same email you previously used to open an account and we will automatically add your order to your account. Log in when you fee like to check out your order history.”
The firm has also introduced dicsounts on a shopper’s every purchase. For every purchase a shopper makes, he or she automatically gets a 10% coupon towards their next purchase. The firm says the discounts are a way of appreciating its repeat customers who account for almost half of its monthly sales.
Heels.com.ng delivers to all states in Nigeria and offers cash on delivery (COD) services in Lagos, Abuja and Port Harcourt. Heels plans to unveil an online marketplace for local shoe designers to sell their shoes to anyone in the country and as well help them deal with logistics and payments via its platform.