Microsoft is set to launch its MSN portal in Nigeria, in a move to expand across Africa. The firm has at the moment launched its portal already awaiting an officially launch this September.
MSN Kenya is already operational, and was launched after MSN South Africa.
MSN is published in Africa in partnership with South Africa’s Kagiso Media under its HowZIT brand name which the firm says has grown rapidly to become South Africa’s largest website by audience according to the OPA. Run by Marcus Stephens,General Manager, its African expansion is anticipated to be dilutive of profits in its first year it will still show strong revenue growth and profit especially from mobile.
Like MSN Kenya, MSN Nigeria has dedicated local news on sports, entertainment, lifestyle, weather, politics plus African and world news.
According to TechLoy, Nigeria’s leading Tech blog, Microsoft Nigeria will officially launch the MSN Nigeria portal early September. TechLoy adds that MSN Nigeria syndicates Nigerian local news from the News Agency of Nigeria (NAN) and from other publishers.