Facebook For Every Phone Reaches 100 Million Active Monthly Users

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Over-100-million-use-Facebook-For-Every-Phone-each-monthFacebook for dumb phones is now being used by over 100 million month on month according to Facebook’s recent statistics after the native app’s launch two years ago.

 

Ran Makavy, Growth Manager Facebook announced Sunday that there were now over 100 million people using Facebook For Every Phone each month.

“This is an important milestone for us. Facebook’s mission is to make the world more open and connected, and Facebook For Every Phone enables people around the globe to connect to the people and things they care about most, no matter what kind of mobile device they use,” he said.

The milestone was fueled by users in emerging markets like India, Indonesia and the Philippines.

Facebook for Every Phone uses less data and is free or discounted in regions where Facebook has partnerships with mobile service providers. It works on more than 3,000 different types of feature phones from around the world  with a smartphone-like feel complete with News Feed, Messenger and Photos ability to create a new account and find friends for new users.

Facebook For Every Phone runs on Snaptu’s technology, a 2007  mobile platform co-founded Makavy. The firm was acquired in 2011 by Facebook and relaunched as Facebook For Every Phone in July of that same year and is now putting Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba