According to Ryan Paterson, regional head of the Amisco Group for Africa,“For true fans the experience is not limited to the 90 minutes that the match is physically being played. There are hours of analysis of the players, the strategies, the opposing team’s ability to compete before the match and then there is the post-game deconstruction of what happened and what impact it has on the rest of the season.”
The South African fans will get realtime Premier Soccer League (PSL) news straight to their mobile phones. They will also be able to follow latest soccer news, match reports and analysis, player profiles and live match updates. Fans can also share thoughts, ideas or encourage their teams using the platform.
The partnership gives users detailed and accurate performance information live plus pre-game and post-game data and statistics on the teams and players of each PSL teams.
Mxit now has all the 16 PSL teams and is working on adding Bafana Bafana and Bayana Bayana in a few months so as fans.
“The community apps on Mxit will be the perfect location for fans to get up-to-the-minute facts and stats on the games and players, increasing fan engagement and allowing them to share their views with others.”
The Amisco Group said it wants to create an environment where the enjoyment of the game can stretch way beyond the televised match. Its partnership with Mxit gives it the ability to reach over 6.5-million monthly active users in South Africa accessing the app via over 3 000 types of phones.