The English Premier League season is set to debut on August 17th and credit card service company afb has all the intentions to rain on that parade.
The company has launched another loyalty programme targeted at Chelsea fans in the country just a week since they launched the Manchester United loyalty programme in the country.
Steve Cumming, Chelsea Football Club’s Head of Commercial Partnerships said: “We are delighted to have this regional partnership with afb and we are sure it will be another great way for us to connect with our growing fan base in Kenya. We strongly believe in partnerships that help to provide services to our fans around the world.”
Fans who will take up the loyalty programme will get access to enter competitions and get exciting prizes such as tickets to Chelsea matches, branded t-Shirts.
The company says that it will only have 5,000 cards for this promotion.
“The afb merchant network is fast expanding in the country with total number of retailers signed up at 100 currently and can be used across these retailers ranging from supermarkets to boutiques and optical shops,” the company said.
For potential participators, you will have to have a minimum of Kshs 15,000 and be between the age of 18 and 65. Next, Arsenal card?