The 2013 Bookmarks Awards has launched and will be on 14 November at the Artscape Theatre situated in Cape Town, before the occasion there will be exhibit workshops in Joburg and Cape Town on 12 and 13 November, respectively.
Approved by the Digital Media & Marketing Association (DMMA), the annual award celebrates its sixth year of recognizing and rewarding digital excellence.
The Bookmark chair, Nikki Cockcroft, believed that the awards show is distinguished from others in the industry, in that, in addition to creativity and execution, it focuses on “measurable performance”.
“Entries need to demonstrate how the concept and delivery met a strategic objective – from brand awareness to building communities; from changing behavior to increasing engagement. No matter how brilliant the work is, it has no value unless it adds value,” explains Cockcroft.
2013’s creative theme ‘The Next Big Thing’ was conceptualized by the Jupiter Drawing Room.
“The Bookmarks represents digital innovation and expertise, and we aim to showcase and reward the people and projects that inspire us and push us to new limits. We immediately loved the concept presented to us by Jupiter as it aligned beautifully with our mission to celebrate the work – and the people – that can truly be labeled ‘the next big thing,” explained the chair.
Participance opening date will be announced at a later date, but the function is expected to close on 15th September 2013. The bookmark advices that any other information regarding the event will be found on their website, which is, www.thebookmarks.co.za