Asus Turns To Roadshows To Penetrate Kenyan Market

Top three global Notebook vendor, Asus will from 14^th September to 13^th October 2013 run an intensive marketing campaign  in a move to deepen its market penetration in Kenya.

Asus expects the one month roadshow to raise awareness on its innovative products in the country. The firm says the roadshow will give consumers a firsthand experience to its products.

According to Asus product manager, Mr Chris Wen,“We at Asus believe that every idea starts with people and we turn our imagination into myriad revolutionary innovations. Through the roadshow, we hope to showcase among other products, the W8 touch notebook and the Intel powered Fonepad-which offer differentiated solutions.”

Asus has partnered with Orange and its channel partners across the country like Textbooks Centre, Technology House, BJ’s Electronics and Bright technologies in the road show.

It will also work with the partners to ensure its products reach  other parts of the country like Mombasa and Kisumu.

Mr Wen added, “Asus understands the channel’s role in business and it is for this reason that we have invested heavily through our channel partners. Through this event and our partners, we hope to showcase Asus as a world 1^st tier IT vendor determined to penetrate the market.”

However, questions abound as to how the firm will turn the numbers who attend the event into buyers and how the roadshow will have an impact on users who are used to mid-priced notebooks. A number still asked how the roadshow will reach corporate client’s who have set annual procurement budgets and timelines.

The campaign schedule will be as below;