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CEO Weekends:Nigeria’s Turning Missed Calls & SMS Into Ads

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Nigeria’s Flash Intelligence is a platform that promotes interaction between consumers and brands, using the most basic mobile phone. No data connection or credit is required.

The platform works on the concept of toll free missed call and return SMS and is the first of its kind in Africa. Flash Intelligence can be used by any business and brand for Customer Feedback and Support; Customer Identity Verification; Coupon Delivery ; Contests; Lead Generation & Social Marketing.

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The firm’s patented platform provides unparalleled monitoring and measurement on the effectiveness of marketing campaigns, which can help any business increase response rates, customer acquisition and interaction.

Below is the interview we had with the team.

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Do you have partnerships with the telcos?

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We took the decision early on to be operator agnostic so we could focus heavily on creating value and flexibility for our clients. Our technology has all been developed internally and can be deployed using any telco across Africa and worldwide.

What inspired you to launch?

Africa has high mobile phone penetration, but internet access is still expensive. Flash Intelligence enables consumers to interact with brands using the most basic mobile phone technology, without a data connection or credit.

Flash Intelligence solves the problem of closing the loop between advertisers and consumers in Africa, whilst at the same time delivering outstanding value to both. Using the Flash Intelligence platform, brands can now measure, analyze and optimize campaigns to maximise Return On Investment.

Flash Intelligence is all about fostering permission based relationships between brands and consumers, in the most efficient and frictionless way.

Any expansion plans across Africa?

Yes, the company has plans to expand across the entire continent, starting with Nigeria.


Who are your clients at the moment?

We will be launching campaigns shortly with well known brands and will let you know as soon as we can.

 Any funding closed so far?

The company has been privately funded.

What are the challenges you have faced and how did you solve them? 

Challenges are ongoing in any business. However, by identifying, focusing on and meeting the needs of our customers, we continuously  strive to deliver value and allow our platform to speak for itself. We demonstrate to clients how we can save them time, money and deliver value and the challenges resolve themselves.


 Why are your ads better than radio, online, TV or print ads?

We complement all types of media and add value to existing ads rather than replacing them. By using Flash Intelligence in conjunction with radio, TV, print and web ads, advertisers can increase response rates exponentially, as well as analyze and optimize engagement.

By closing the loop between advertiser and consumer, we help brands build a dynamic relationship with their target audience. Relationship marketing is the way forward and Flash Intelligence enables this in Africa, with the most prevalent technology, a basic mobile phone.


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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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