First it was Apple, then Samsung and now it is HTC, proving that a little bling on the smartphone is quite classy, as HTC has announced that it is producing a short run of gold plated HTC One smartphones.

HTC has it big on the idea because the phone will not be like the other ones where they were just gold colored Aluminium but the phone will plated in real gold.

The sad news that the company is saying that the phone’s value is £2,750, but they wont be for sale, but will be presented to winners of a music contest that HTC is sponsoring.

On the phone of gold a special MOBO 18 logo is also laser etched on the rear of the device.

“The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact,” said Phil Blair, HTC President, Europe Middle East and Africa.