Rocket Internet Launches Lamudi.com To Take Over Africa’s Real Estate Market

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lamudiRocket Internet has today launched its online  property marketplace Lamudi.com in a bid to take over Africa’s classified property market.

Founded this year, Lamudi has offically been rolled out in 12 countries including Algeria, Kenya, Morocco, Nigeria, Tunisia and Uganda.  Out of Africa, the portal is now live in Mexico, Myanmar, Bangladesh, Pakistan, Saudi Arabia and Colombia .

Lamudi offers sellers, buyers, landlords and renters the ideal platform to find homes, land and commercial property online. Previously, Lamudi was called Vamido in Africa, Ubilista in Latin America, Zamudi and House  in Asia.

Rocket Internet expects Lamudi, to be the emerging market real estate classifieds player.

According to Erwin Sikma, CEO of Lamudi Asia: “Over the course of the past months, we successfully developed our real estate websites in several markets. The amount of traffic on our websites increased extremely fast which has allowed us to already sign many of the big real estate developers and agents in each of our countries. The feedback from real estate developers, agents and customers has been unanimously positive. We are very bullish on the real estate classifieds market and aim to establish ourselves as the new number one in emerging markets. In particular with the support and knowledge from Rocket Internet, we will grow Lamudi very fast.”

With properties for rent or for sale, the portal gives property providers and agents a trusted online presence through a personalized webpage.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba