South Africa’s Pick n Pay Launches Smart Shopper Loyalty Mobile App

South Africa’s retail chain Pick n Pay has today launched its smart shopper mobile app to allow customers buy conveniently and enjoy the loyalty rewards programme anytime.

With the launch, Pick n Pay smart shopper programme members can access their very own smart shopper kiosk – queue-free – from their mobile phones.”With the new Pick n Pay app for your phone, you can do all the things you would usually do at the smart shopper kiosk – but on your phone. You can switch points and receive a code to give to the teller to redeem points you have converted to your smart shopper card, check your points balance, find out what vouchers you have available to you to use at the till, or donate your points to your favourite charity,” said Pick n Pay head of digital marketing Georgina Muirhead.

Designed by Pick n Pay’s in-house digital team, the smart shopper mobile app can be downloaded for free from the Google Play and iTunes app stores. users without smartphones can go online at the Pick n Pay mobi site or dial *120*905# to manage their smart shopper accounts.

Steve Hoban, smart shopper general manager, said, “When we launched smart shopper some years back, we said that the programme would evolve as we learnt more about what our customers were looking for. During the past few months, we’ve introduced a number of innovations designed to add value, increase functionality and that are easy use. This latest innovation is certainly going to make life a whole lot easier for our customers.”

South Africa has about 12 million smart phones in circulation and the stores said its smart shopper programme  has over six million members. The app will be available for BlackBerry soon.