CEO Weekends: CCK Has Kenyan Analogue TV Owners Panicking As They Publicize The ‘Switch Off’



The Communications Commission of Kenya (CCK) has launched a consumer awareness campaign to sensitize the public on the planned switch off of the analogue TV broadcasting in Nairobi and the surrounding areas on December 13.
The first phase is set to take place in the Central Business District through its suburbs and outlaying satellite areas of Kiambu, Ngong, Ongata Rongai, Kitengela, Isinya, Kajiado, Athi River, parts of Machakos, Thika and Githunguri.
So, Kenyans who have not well ‘armed’ their analogue TV sets with compliant set top boxes or have purchased a smart TV will have thire TV’s blank on December 13.
This does not mean that the rest of the country will not have a taste of the migrations as Mombasa, Malindi, Nyeri, Meru, Kisumu, Webuye, Kisii, Nakuru and Eldoret will have their share of the migration on March 30 next year.  The rest of the country will be switched off on 30th June 2014 thus completing the transition from analogue to digital TV broadcasting.

The media campaign will be rolled out on the print, digital, electronic and outdoor media and is aimed at educating consumers on what they need to do to migrate to digital TV broadcasting.

Lined up, too, are radio activations, talk shows and interviews, billboards and demonstration clinics to be held in select urban centres within metropolitan Nairobi.

The transition to digital TV broadcasting is aimed at ensuring that Kenya complies with international agreements on the digital migration arrived at during the Regional Radiocommunications Conference in 2006.

Dr Fred Matiang’i described Nairobi analogue switch off date of 13th December 2013 as ‘the test bed for migration’ saying that the lessons learnt here will be applied in the analogue. He appealed to the close to 700,000 households who require to be connected to DVB-T2 set top boxes in the area to purchase the gadgets ahead of the switch-off deadline.

Saying there are almost 300,000 set top boxes in stock, the Cabinet Secretary urged investors to ensure they offer affordable gadget in the market.