The media campaign will be rolled out on the print, digital, electronic and outdoor media and is aimed at educating consumers on what they need to do to migrate to digital TV broadcasting.
Lined up, too, are radio activations, talk shows and interviews, billboards and demonstration clinics to be held in select urban centres within metropolitan Nairobi.
The transition to digital TV broadcasting is aimed at ensuring that Kenya complies with international agreements on the digital migration arrived at during the Regional Radiocommunications Conference in 2006.
Dr Fred Matiang’i described Nairobi analogue switch off date of 13th December 2013 as ‘the test bed for migration’ saying that the lessons learnt here will be applied in the analogue. He appealed to the close to 700,000 households who require to be connected to DVB-T2 set top boxes in the area to purchase the gadgets ahead of the switch-off deadline.
Saying there are almost 300,000 set top boxes in stock, the Cabinet Secretary urged investors to ensure they offer affordable gadget in the market.