In the partnership, afb will be managing the Woolworths Private Label Card Programme, a customized retail card program that is tailored specifically for Woolworths customers.
Woolworths Kenya currently has 7 stores in Kenya located at the Yaya Center, Sarit Center, Village Market, Junction Mall, Galleria Mall, City Mall Nyali and The Thika Road Mall.
Woolworths Director Muchiri Wahome said: “This partnership with afb is timely and significant and will allow our customers to easily access affordable credit facilities through our stores. Experience has shown that this type of credit program can go a long way in adding value to our loyal customers.”
The Woolworths Store Card offers Woolworth’s customers an unsecured revolving credit facility that allows customers to conveniently purchase the latest quality merchandise and pay it off in 6 affordable monthly installments. Customers can apply in-store for the card and the full application process takes less than 24 hours for customers to be instantly issued with a card in the Woolworths store.
“afb is excited to partner with one of Africa’s most successful and respected retailers. This is the first such program in Kenya which we believe will revolutionize retail sales by increasing spend in Woolworths stores,” said afb’s Managing Director of Cards, Brett van Aswegen.
The availability of credit allows customers to purchase for a greater amount and more frequently than they normally would have been able to.
afb launched a general purpose retail credit card in Nairobi in April this year, that has already grown to an active customer base of over 12,000 customers and a merchant network of over 150 retail partners in Nairobi.