Home Startups Zomato Raises $ 37 Million From Sequoia Capital & Info Edge For South Africa Expansion | Launches in Durban

Zomato Raises $ 37 Million From Sequoia Capital & Info Edge For South Africa Expansion | Launches in Durban

by Sam Wakoba
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Online restaurant  guide, Zomato has today raised $37 million from Sequoia Capital and its existing investors, Info Edge and launched operations in Durban, South Africa.

The fresh round of  funding  of  $37 million from  Sequoia Capital and existing investors  Info  Edge takes Zomato’s  total  funding  to    over $53 million as it had earlier raised  $16.5  million from Info  Edge over four rounds of  funding.

Speaking about the round, Deepinder  Goyal, Founder  and  CEO  of   Zomato said,   “This  is an exciting  phase for us. We believe that    we can disrupt restaurant search with our rich content-driven model.”

Goyal added the financing will help Zomato be the product that will change  the  way people look  for restaurant recommendations    around them.

“We are excited to partner with Sequoia Capital  as our venture  partner  to help us succeed internationally, and we can look forward to seeing Zomato  in many more countries over the  next couple of years,” Goyal added.

Apart from Durban, Zomato has also  launched opeartions in Sao Paulo Brasil, Jarkata Indonesia  and in Instanbul and Ankara, Turkey. Zomato has also expanded its services within UK from three  cities to five, with the inclusion of  Glasgow and  Edinburgh.

Pooja  Khanna, CEO of  Zomato South  Africa  said, “South Africa  has been one of our best performing markets. The market  has great  potential  with lots of  restaurants and a growing  internet  and smartphone penetration. The response from  Johannesburg,  Cape Town and Pretoria has been overwhelming  and we expect the trend to continue with    Durban.”

Zomato  believes  that menus,  pictures,  and maps are as important as reviews when it  comes down to    a    customer’s    decision-­‐ making  process  about where to  eat. It  follows a rich-content  approach to restaurant   search, and has a team that collects menu cards, clicks pictures and gets mapping  information  on its own. Reviews and  ratings  on  Zomato  are  provided  by users  from over 160,000 restaurants.

Zomato updates menu cards every three months across all restaurants, and provides updated  scanned menu cards for over 160,000 restaurants across  the 11 countries  of  its  presence.  Users can assess the platform online or download its location-aware mobile    apps for iOS, Android, Windows Phone, or Blackberry.

The New Delhi Headquartered firm was launched 5 years ago in India and employs over  600 people across  35 cities in 11 countries and gets over 15 million visits across its web and mobile platforms monthly.





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