Today, online gaming platform Kuluya, has said it has entered an exclusive partnership with Nokia to bring its games onto the Nokia Windows store for Asha and Lumia devices begining with its popular game Oga @ The Top. which had an over 60,000 plays in just 72 hours of its release.
Oga @ The Top was developed in lightening speed in the wake of the viral interview and PR gaffe from a senior Nigerian civil servant who was unable to tell an interviewer the website he wanted to promote. The Oga @ The Top case resonated with millions of Nigerians and inspired spin-offs including video remixes, blog posts, t-shirts, as well as Kuluya’s online game.
The Nokia deal is a win-win for both as it will see Kuluya’s games reach more players and also strenghthen Nokia content offerings.
Speaking on the new Nokia partnership, Kunle Ogungbamila, Head of Kuluya said, “We know that gaming will explode across the continent of Africa, just as it has in the West, usurping other forms of entertainment to become a multi-billion dollar generating industry. We also know that mobile is the prominent platform for content distribution in Africa, be it movies, news, music and, in this instance, gaming, so we see this partnership with Nokia as the beginning of an exciting and mutually beneficial content / platform relationship of the future.”
Kunle added that Nokia users will have the same dynamic user experience on their Asha or Lumia devices just as its on its own platform.
Nokia believes that as Africa’s youth continues to come online, with approximately 65% of the population under the age of 35, content partnerships such as this one aim to connect with this burgeoning online community.
Emmanuel Oluwatosin, Partner Manager, Nokia, West Africa, said: “Africa is a continent with great potential across all sectors. We are excited at the fact that the youths are looking inwards and taking advantage of the opportunities that are in abundance. Kuluya is leading the way in this regard and we are happy to work with them in providing great games for our consumers.”
Launched in October 2012, Kuluya develops cross-platform games with African characters as the focus. The firm has launched 55 casual games and five mobile games since then. Just six months after its launch, Kuluya received a seed round that raised its value to $2Mn.